- Bridal Jewelry
- Custom Jewelry
For The One of A Kind Love Story
I’ve been designing custom jewelry for over 30 years now. In that time, it’s been my privilege and honor to work on a lot of bridal jewelry here in Rochester. Engagement rings, wedding bands, and anniversary bands are very special pieces to create because they’re very emotionally significant and worn often. For that reason, the design needs to be a true reflection of the marriage and what makes it special.
The only way to accomplish this, I’ve found, is to really spend time talking with the couple. There’s no substitute for a genuine, meaningful conversation to start the design journey. There is so much to discuss! Simply deciding on what type of metal you’d like to choose can be an eye opening experience. In addition to yellow and white gold – the two traditional favorites for bridal jewelry – today’s couples are open to platinum, stainless steel, and other unexpected options.
The diamond is another area of discussion. As a certified Gemologist, I enjoy introducing couples to the many different colors, shapes and styles of diamond that are available to them. Part of the design process involves looking at popular contemporary and traditional engagement ring styles: often brides will use these as their starting point when telling me about their vision for their bridal jewelry.
In Style, But All Your Own
Custom bridal jewelry is more affordable than you may think. Often couples don’t even consider having a custom engagement ring or bridal set designed because they think they won’t be able to afford it. Yet when you compare the prices to the contemporary designer engagement rings, you’ll find that custom diamond jewelry can be a tremendous value – and you have the added enjoyment of knowing that your bridal jewelry is truly unique in the world. Just like your love story!
West & Company Diamonds and Jewelry provides the finest quality diamonds and jewelry to the greater Rochester, NY area residents. Award winning designer Dave Nytch can create a custom jewelry piece for you or the one you love, or you can browse our selection of top-quality engagement rings, wedding bands, pendants, necklaces, and watches. Whether you prefer fine gemstones like diamonds, rubies, sapphires, or emeralds, or your taste runs more toward pearls, gold chains and charms, or platinum, gold or silver jewelry, you will find it at West & Company.
Rochester’s Trusted Jeweler
No matter where you live in upstate New York, be it Rochester, Buffalo, Syracuse or any place in between – West and Company is well worth the short drive. Our owner, Dave Nytch, is a Master Gemologist, whose diamond and jewelry knowledge rivals that of the largest companies in the world – yet we are small enough to give you the personal, one-on-one attention you deserve. Stop in today and let the dedicated and professional staff at West & Company prove to you why they have consistently been called the Best Jeweler in Rochester.