West & Company Exclusives
Design It, Source It, Craft It: Start Your Custom Piece Now
Published: Oct 19, 2026
A custom piece is a journey with a few special stages, and the sooner you begin, the more of that journey you get to enjoy.
Three Stages Worth Enjoying
The design. This is where your idea takes shape. The design goes back and forth until you are happy with it, and you work directly with our team the entire way, from initial sketches to CAD or wax modeling, with no middlemen. You can learn more about our custom jewelry process or explore the custom ring builder.
The sourcing. Finding a stone in a particular color or size can take a while, and that search is part of the fun. Colored gemstones are one of our deepest specialties, and our on-site AGS Accredited Gemological Laboratory and a Certified Gemologist Appraiser with 44 years of professional experience support the search.
The bench. Complete production is handled locally in our own workshop by two master goldsmiths with a combined 70+ years of experience. Your custom piece never leaves our facility. Our goldsmiths' schedule grows fuller each week through December, so starting now lets your piece begin its time at the bench sooner.
Starting Now Means More Time to Enjoy It
Starting early is a great way to enjoy the process rather than watch the calendar. The sooner you begin, the more room each stage has to unfold.
Meet the Designer
David West Nytch is the owner of West and Company, a nationally recognized DeBeers Diamonds Today Award-winning jewelry designer, Master Goldsmith, Gemologist, and Certified Gemologist Appraiser, with over 40 years in the business. Learn more on our about page.
Tell Us What You Have in Mind
Share what you are picturing and when you would like to have it, and we will tell you honestly what is possible. Our custom engagement ring process is also a great place to begin if a ring is what you have in mind. And if you would like to browse pieces from our collection, our full jewelry selection is ready to explore.
Visit West and Company at 10 Genesee St, Auburn, NY, or call us at (315) 253-7000 to start your custom order.
Three Stages Worth Enjoying
The design. This is where your idea takes shape. The design goes back and forth until you are happy with it, and you work directly with our team the entire way, from initial sketches to CAD or wax modeling, with no middlemen. You can learn more about our custom jewelry process or explore the custom ring builder.
The sourcing. Finding a stone in a particular color or size can take a while, and that search is part of the fun. Colored gemstones are one of our deepest specialties, and our on-site AGS Accredited Gemological Laboratory and a Certified Gemologist Appraiser with 44 years of professional experience support the search.
The bench. Complete production is handled locally in our own workshop by two master goldsmiths with a combined 70+ years of experience. Your custom piece never leaves our facility. Our goldsmiths' schedule grows fuller each week through December, so starting now lets your piece begin its time at the bench sooner.
Starting Now Means More Time to Enjoy It
Starting early is a great way to enjoy the process rather than watch the calendar. The sooner you begin, the more room each stage has to unfold.
Meet the Designer
David West Nytch is the owner of West and Company, a nationally recognized DeBeers Diamonds Today Award-winning jewelry designer, Master Goldsmith, Gemologist, and Certified Gemologist Appraiser, with over 40 years in the business. Learn more on our about page.
Tell Us What You Have in Mind
Share what you are picturing and when you would like to have it, and we will tell you honestly what is possible. Our custom engagement ring process is also a great place to begin if a ring is what you have in mind. And if you would like to browse pieces from our collection, our full jewelry selection is ready to explore.
Visit West and Company at 10 Genesee St, Auburn, NY, or call us at (315) 253-7000 to start your custom order.