Skip to main content
Free Shipping on Orders over $100!
  • Search
  • Account
  • My Wish List
West and Company logo
  • My Wish List
  • Custom
  • Engagement
    • Search Diamonds
    • Find the Perfect Setting
    • Shop Engagement Rings
    • Diamond Education
  • Collections
    • Fingerprint Jewelry
    • Imperial Pearls
    • INOX
    • Lashbrook Designs
    • Leslie's
    • Overnight
    • West and Company Signature Series
  • Jewelry
    • Brooches
    • Engagement Rings
      • Diamond Engagement Rings
      • Semi-Mount Engagement Rings
    • Women's Wedding Bands
      • Women's Diamond Wedding Bands
      • Women's Gold Wedding Bands
      • Anniversary Bands
    • Men's Wedding Bands
      • Men's Gold Wedding Bands
    • Rings
      • Diamond Fashion Rings
      • Colored Stone Rings
      • Pearl Rings
      • Men's Fashion Rings
    • Earrings
      • Diamond Earrings
      • Gold Earrings
      • Colored Stone Earrings
      • Pearl Earrings
      • Silver Earrings
    • Necklaces
      • Diamond Necklaces
      • Gold Necklaces
      • Colored Stone Necklaces
      • Pearl Necklaces
    • Pendants
      • Diamond Pendants
      • Gold Pendants
      • Colored Stone Pendants
      • Pearl Pendants
      • Silver Pendants
    • Bracelets
      • Diamond Bracelets
      • Gold Bracelets
      • Colored Stone Bracelets
      • Pearl Bracelets
      • Silver Bracelets
    • Chains
      • Gold Chains
      • Silver Chains
    • Men's Jewelry
  • Diamonds
    • Diamond Search
    • Diamond Types & Sources
    • Diamond Education
  • Our Store
    • About Us
    • Financing
    • Store Services
    • Store Policies
  • Education
    • Jewelry Education
    • Diamond Education
      • The Four Cs of Diamonds
      • Diamond Buying Tips
    • Choosing The Right Setting
    • Learn About Gemstones
      • Birthstone Guide
      • Gemstone Guide
    • Precious Metals
    • Jewelry Care
      • Caring for Fine Jewelry
      • Diamond Cleaning
      • Gemstone Cleaning
    • Anniversary Guide
    • Gold Buying Guide
  • Contact
  1. Home
  2. Education
  3. Diamond Buying Tips

Diamond Buying Tips

Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.

Diamond Weight & Size

Some people want to buy the biggest diamond possible. Is this always the right choice? We feel that it's always a matter of preference, but here's something to think about:

The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.

This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.

Diamond Color

Since diamond colors range from colorless to yellowish-brown, sometimes these colors can add warmth or depth to your diamond. Also, by mounting a non-colorless diamond in yellow gold can make the diamond appear colorless in some cases.

We are always happy to share our expertise about diamonds. Please let us know how we can help you make a confident decision in your diamond purchase.

More Diamond Education

  • Learn about the 4Cs of Diamonds
  • Schedule a Diamond Consultation with us
  • Learn how to Care for your Diamonds

Search Loose Diamonds

Subscribe to Our Newsletter
West and Company
Auburn
10 Genesee Street
Auburn, NY 13021
(315) 253-7000
Store Information
Hours
Mon - Fri:10:00am - 6:00pm
Saturday:10:00am - 5:00pm
Sunday:Closed
Designers
  • Fingerprint Jewelry
  • Imperial Pearls
  • INOX
  • Lashbrook Designs
  • Leslie's
  • Martha
  • Other
  • Overnight
  • West and Company Signature Series
Menu
  • About Us
  • Financing
  • Store Services
  • Store Policies

© 2023 West and Company. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.