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(315) 253-7000
Auburn, NY
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Design Your Own Custom Ring

Design your custom ring in-store or online and get it delivered in 3-4 weeks.

Design Your Ring

Bring Your Vision to Life

Use our state-of-the-art 3D ring builder to design your custom engagement ring. Visualize your creation in real-time and customize every detail from the comfort of your home. Whether you're looking for a classic style or something entirely unique, our 3D ring builder empowers you to bring your dream ring to life.

Start Designing

Meet David Nytch - Award-Winning Designer

David West Nytch, a DeBeers Diamonds Today Award-winning designer, master goldsmith, and certified gemologist appraiser, has been creating custom designs for over 40 years. His passion for jewelry began in the back room of a Rochester jewelry store, and he now leads West & Co. Jewelers, offering the finest craftsmanship and personalized service.