West & Company Exclusives
From Vision to Heirloom: The Alchemy of Custom Design at West & Company
Published: Feb 2, 2026
In a world of mass production, there is something profoundly moving about a piece of jewelry created for exactly one person. At West & Company Jewelers, we believe that jewelry should be more than a retail transaction—it should be a physical manifestation of your most cherished memories. This philosophy is led by our owner, David Nytch, a DeBeers Diamonds Today Award-winning designer whose career has been defined by the pursuit of the "extraordinary."
The journey of a custom piece in our Auburn studio is an immersive, multi-sensory experience. It doesn’t start with a catalog; it starts with a conversation. Whether you’re sketching on a napkin or bringing in a collection of Pinterest inspirations, David and our team of experts listen to the "why" behind the piece. As an AGS-certified Graduate Gemologist and Master Goldsmith, David possesses the rare ability to evaluate the technical integrity of a design while ensuring its artistic soul remains intact.
We specialize in "Masterful Metamorphoses"—taking inherited diamonds from a grandmother’s dated brooch and reimagining them into a contemporary necklace, or sourcing a rare, ethically mined sapphire to center a one-of-a-kind engagement ring. By combining old-world goldsmithing techniques with modern 3D modeling, we provide a "no-surprises" experience where you can see your legacy taking shape before the gold is even poured.
When you choose West & Company, you aren't just buying jewelry; you are commissioning a future heirloom from an artisan who has spent a lifetime perfecting the craft.
The journey of a custom piece in our Auburn studio is an immersive, multi-sensory experience. It doesn’t start with a catalog; it starts with a conversation. Whether you’re sketching on a napkin or bringing in a collection of Pinterest inspirations, David and our team of experts listen to the "why" behind the piece. As an AGS-certified Graduate Gemologist and Master Goldsmith, David possesses the rare ability to evaluate the technical integrity of a design while ensuring its artistic soul remains intact.
We specialize in "Masterful Metamorphoses"—taking inherited diamonds from a grandmother’s dated brooch and reimagining them into a contemporary necklace, or sourcing a rare, ethically mined sapphire to center a one-of-a-kind engagement ring. By combining old-world goldsmithing techniques with modern 3D modeling, we provide a "no-surprises" experience where you can see your legacy taking shape before the gold is even poured.
When you choose West & Company, you aren't just buying jewelry; you are commissioning a future heirloom from an artisan who has spent a lifetime perfecting the craft.